Google Lens

Recognized by users for outstanding digital experiences

Google is a global software development company that builds products to create opportunities for people everywhere. Google Lens enables users to search what they see, supporting image and video search, product lookup, translation, and more directly from their device.

Epic

unitQ Score

Reflecting the proportion of users reporting a seamless experience.

What users love about Google Lens

Based on 104,560 reviews of Google Lens in 2025, these are the three themes users mentioned most consistently.

Features & functionality

Users point to the range — plant identification, text scanning, product search, and real-time translation all from one camera tap.

Ease of use

No typing, no describing — just point your camera and Lens handles the rest. Reviewers say simplicity is what keeps them coming back.

Performance & reliability

Fast, accurate recognition even in tricky conditions. Users say object and text identification work reliably enough to be part of their daily routine.

What users are saying

Real reviews from real customers in 2025.

I have used Lens so many times to identify everything from antique items, to plants, to foreign coins, and so much more. It's fast, accurate, and very easy to use.

Google Play Review

I love Google Lens. It's definitely life-changing to be able to search for info about something with just a picture. Now I can't live without it and it's one of my most-used apps!

Google Play Review

Get Google Lens

Google Lens turns your phone's camera into a visual search tool. Point it at anything to identify objects, translate text, find products, and get instant answers.

Our methodology

The Epic Awards are based entirely on public feedback. unitQ analyzed 83.3 million reviews from the Apple App Store and Google Play throughout 2025. Our AI models identify themes, assess sentiment, and calculate the unitQ Score to recognize the apps delivering the highest-quality experiences.

Learn how we determine winners →

EVALUATION PERIOD

January 1 – December 31, 2025

ELIGIBILITY

See eligibility criteria and program details.

Think you have an award-winning experience?

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