Affirm

Recognized by users for outstanding digital experiences

Affirm is a financial services company focused on delivering transparent, consumer-friendly payment products. Its app lets users shop with flexible pay-over-time plans, manage payments, and use the Affirm Card anywhere Visa is accepted in the U.S.

Epic

unitQ Score

Reflecting the proportion of users reporting a seamless experience.

What users love about Affirm

Based on 53,608 reviews of Affirm in 2025, these are the three themes users mentioned most consistently.

Ease of use

Setting up payment plans, checking balances, and managing due dates all take minimal effort. Users say it makes buy-now-pay-later feel straightforward.

Features & functionality

The Affirm Card, virtual card numbers, and flexible payment timelines stand out. Users mention the in-store and online flexibility as the key differentiator.

Speed & convenience

Quick approvals and seeing payment terms upfront — before committing — come up repeatedly as the features that build trust and speed up decisions.

What users are saying

Real reviews from real customers in 2025.

I love this app. Now that I'm on a budget, and at times I can't pay the full amount, this app allows me to pay in payments once a month. Can't live without it.

Google Play Review

Affirm has truly made a difference for me. It's given me the flexibility to buy what I need - especially flights - with paying upfront. The app is easy to use, transparent, and reliable.

Google Play Review

Get Affirm

Affirm lets users shop with flexible pay-over-time plans, manage payments, and use the Affirm Card anywhere Visa is accepted in the U.S.

Our methodology

The Epic Awards are based entirely on public feedback. unitQ analyzed 83.3 million reviews from the Apple App Store and Google Play throughout 2025. Our AI models identify themes, assess sentiment, and calculate the unitQ Score to recognize the apps delivering the highest-quality experiences.

Learn how we determine winners →

EVALUATION PERIOD

January 1 – December 31, 2025

ELIGIBILITY

See eligibility criteria and program details.

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