How winners are selected

The Epic Awards are determined entirely by public user feedback — analyzed at scale by unitQ's AI. Here's exactly how it works, from data to recognition.

01

Data collection

Data collection

Data collection

unitQ ingests publicly available user reviews from the Apple App Store and Google Play Store — translating, deduplicating, and normalizing them into a single dataset. For the 2026 awards, we analyzed 83.3 million reviews spanning the full 2025 calendar year.

02

AI-powered analysis

Submission phase

AI-powered analysis

Every review is categorized and analyzed by unitQ using a proprietary taxonomy of 1,000+ quality categories. The system identifies what users love, what frustrates them, and where quality gaps exist — across 100+ languages, without sampling.

03

Scoring

Scoring

Scoring

Each app receives a unitQ Score from 0–100 — a single measure of how consistently users report a seamless experience. A score of 90 means just 10 out of 100 reviews flag a quality issue. The higher the score, the fewer problems users encounter.

04

Recognition

Recognition

Recognition

The top-scoring products across 6 industries earn a 2026 Epic Award. No panel. No nominations. Winners are determined entirely by what their users are reporting

Eligibility

Review volume

Minimum 50k reviews across the App Store and Google Play Store during the evaluation period.

Sustained activity

Reviews must be present in every quarter of 2025 (Q1–Q4). Apps that launched late in the year or went dormant are not eligible.

Company scale

Company behind the app must have 50+ employees, ensuring recognition targets companies of meaningful scale.

Platform presence

The app must be publicly listed on the Apple App Store, Google Play Store, or both.

Where does your product stand?

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