Booking.com

Recognized by users for outstanding digital experiences

Booking.com is a global travel platform that helps travelers find and book accommodations, flights, car rentals, and more. Its app lets users search millions of properties, access mobile-only deals, and manage entire trips in one place with 24/7 multilingual support.

78
Good
unitQ Score
Reflecting the proportion of users reporting a seamless experience.

What users love about Booking.com

Based on 116,988 reviews of Booking.com in 2025, these are the three themes users mentioned most consistently.

Ease of use

Filters, map view, and clear pricing make comparing options simple. Users say they go from browsing to booked in just a few minutes.

Value & savings

Mobile-only discounts, Genius loyalty pricing, and free cancellation make it feel like the lowest-risk way to book travel.

Features & functionality

Hotels, apartments, flights, car rentals, and attractions — all in one app. Users say the breadth means they don't need to switch between platforms.

What users are saying

Real reviews from real customers in 2025.

Easy to use and is pretty quick, plus you get the odd deal on the app that's not available online. I've used it in a few countries now and it's not let me down yet.

Google Play Review

One of the best apps to look for great deals on hotels. Gives you all the details and let's you pick and choose how you want to reserve as well, definitely recommend.

Google Play Review

Get Booking.com

Booking.com helps travelers find and book accommodations, flights, car rentals, and more across millions of properties worldwide — with mobile-only deals and free cancellation options.

Our methodology

The Epic Awards are based entirely on public feedback. unitQ analyzed 83.3 million reviews from the Apple App Store and Google Play throughout 2025. Our AI models identify themes, assess sentiment, and calculate the unitQ Score to recognize the apps delivering the highest-quality experiences.
Learn how we determine winners →
EVALUATION PERIOD
January 1 – December 31, 2025
ELIGIBILITY
See eligibility criteria and program details.

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See the full list of 2026 winners